Better decisions means better business

Our book Risky Business helps you understand how our unconscious shapes our thinking and decisions.

What is Risky Business?

Our book ‘Risky Business’ draws on decades of research in the fields of psychology, neuroscience, and behavioural economics to explain why so-called rational minds are frequently fooled by over 100 unconscious biases. Written for practitioners, Risky Business presents the Hidden R-I-S-K™ Framework, a practical tool that helps you notice and mitigate the effects of these unconscious biases.

Get our book Risky Business

Risky Business is written with decision makers in mind. Through stories and anecdotes, you will meet eight characters that embody the unconscious biases that distort our thinking and decisions. If you want to make better decisions, Risky Business is a must-read book.

A 150 second video introduction to Risky Business

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Download our 1-page infographic introducing the eight characters in the Hidden R-I-S-K™ Framework

In this free 1-page infographic you’ll discover eight characters to help you make better decisions, plus more information about our book Risky Business and how we develop your Board Effectiveness.

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Keynote Conference Speaker

We can bring an interesting, thought-provoking, practical, lively and interactive keynote address to spice up your conference and challenge delegates to think differently.

Team and Development Workshops

The work of our unconscious mind impacts all kinds of decisions. We work with teams and provide more general developmental workshops to help leaders understand how the unconscious shows up in our thinking and decision making and what to do about it. These events are interactive, stimulating and practical.
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De-bias Strategic Decisions

Research points clearly to a need to de-bias strategic decisions. Raising a company’s game from the bottom to the top quartile on the decision-making process improved its ROI by 6.9 percentage points. The Hidden R‑I‑S‑K™ framework gives leaders a tool to do just that. Contact us to discuss how we can help you improve your decision-making process.

Impactful Diversity and Inclusion

Efforts to improve Diversity and Inclusion (D&I) in organisations fail when discussion of bias is framed in terms of individual moral failure. As unconscious biases are prevalent in all of us, we see the challenge in terms of suboptimal decision making. Our focus is to help people see the work of the unconscious and discuss it in a generative way, so that action is taken to improve. The Hidden R-I-S-K™ framework provides a language people can use to discuss unconscious biases in this positive, no blame way. If you would like to improve the impact of your D&I actions get in touch.

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We’d love to meet you for an informal chat to discuss your tricky challenges.